March 9, 2009 – To help brands provide a clear message, Grand Haven, Michigan-based Harbor Industries, Inc. has developed an interactive system for conveying product messaging, the in-TRAC™ system.

The in-TRAC™ system (patent pending) is a sliding interactive LCD monitor that changes information as it is moved in front of different products. The monitor slides on a powered 12-volt DC rail, allowing the consumer to receive desired product messaging. If additional information is needed, the consumer can access it using the optional touch screen. The screen can be mounted portrait or landscape.

Content can be delivered using either a compact flash card or web-based option whichever is best for the retailer. The content sequence and product information are easily updated for promotions or other store requirements. The system is designed to be incorporated in a P-O-P display, on gondola shelving or on slat wall.

“We presented the in-TRAC™ system at the In-store Marketing Institute’s StratConn event in Phoenix and were very pleased with the feedback we received,” said Tim Parker, President of Harbor Industries. “The clients thought it was an innovative solution to the age old issue of delivering a consistent message at retail.”

For more details, visit the website.