EWI Worldwide unveiled its new store design for Play N Trade, one of the world’s fastest growing video game retailers. Developed by the company’s Interior Works service group, the store represents the next generation retail experience for the gaming industry, featuring an engaging interactive environment, exclusive Player’s Club area, intuitive way-finding and improved category management.

“We believe that our experience-based store design raises the bar for our industry, and will set new standards in gaming retail,” says Larry Plotnick, chief executive officer, Play N Trade. The company plans to launch its first prototype store in Chicago, this month, and roll out a total of 140 stores by the end of this year. By 2013, Plotnick projects 750 showrooms nationwide, tripling the number currently in operation.

“Although the profile of gamers has changed in the last few years, we discovered through our research that the retail venues have not. Until now,” says Ric Sorgel, vice president, client services, Interior Works. “Social gaming was a common theme that surfaced, leading us to introduce the Players Club area for tournaments and parties.”

Play N Trade, which is known for its unique try-before-you-buy concept, is ranked #4 in the "Top 100 New Franchises" by Franchise Market Magazine and recognized by Entrepreneur Magazine and Orange County Business Journal as one of the fastest growing, privately-owned companies in the United States.

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