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When
a building’s historical integrity is at stake,
fixture fabrication can require ingenuity. Take, for
instance, the need to keep walls perfectly intact. Perimeter
shelving that doesn’t attach to the walls was
among the idiosyncrasies dictated by the restoration
of the Beaux-Arts edifice, a former train station now
housing Canada’s largest liquor store. In addition
to the painstaking restoration, the 12-month-long project
expanded and renovated the Liquor Control Board of Ontario’s
(LCBO) selling area in this Summerhill, North Toronto,
store.
Featuring Tyndall limestone exterior and marble interior
walls, inlaid floors, and ornate ceilings and trim,
the building in its first incarnation served as a Canadian
Pacific Railway station from 1916 to 1930. LCBO has
rented it since 1940. Throughout the years, the splendor
of the bygone era had been lost behind a sterile, industrial
setting emphasizing control of the “controlled
substances.” Realizing in 1998 that it wasn’t
the only liquor game in town, LCBO began improving the
look of its stores, using four store formats. A flagship
store, Summerhill underwent a metamorphosis to restore
its original charm and create an appealing ambiance
for customers. Out came the drywall and false acoustical
ceiling.
“They
hired some of the best architects and designers in Toronto.
Even the fixtures were designed by Fiorino,” says
Karl Englisch, technical consultant of Vic Store Fixtures.
Vic manufactured many of the fixtures, including the
steel shelving, some of which had millwork or wood trim
by another company placed onto it. “Everything
was unique and had never been tried before, so it was
almost a joint effort” between all the parties
involved, Englisch adds.
For the aforementioned perimeter shelving, with the
usual technique of tying it back to the wall forbidden
due to the ban on holes in the wall, the shelving had
to be self-supporting. And the nature of the merchandise
required the shelving to accommodate close to 2,500
lb. per 4-ft. section. Furthermore, to achieve the open-back
look envisioned by the designers to show off the marble
walls, the bracket profile needed to be kept to a minimum.
“We
had to rethink the strength properties of the shelving
sections and what materials to combine to achieve the
objectives. We kept the general dimensions the same,
but used a high-grade, high-strength steel and redesigned
some structural parts, such as adding special crossmembers
to connect the posts,” Englisch says.
With the three-story-high ceiling in the great hall
precluding the use of track lighting, the 10-ft., 10-in.
tapered fixtures are self-illuminating. The integrated
cantilevered header frames incorporate recessed adjustable
low-voltage lighting. Unique powdercoating finishes
were used.
For island gondolas, Vic mounted 1-in. clear acrylic
panels, sand-blasted for a frosted appearance, as back
panels, installing lighting fixtures behind the back
panels to illuminate bottles from behind, Englisch explains.
This
highlighting of the merchandise is a far cry from LCBO
stores of the 1970s, when only a list of brands and
their serial numbers were on display. Designers reinstated
the romance of the depot’s heyday by retaining
the original five brass ticket wickets, restoring the
trim and skylights in the great hall, using track number
signage, and restoring the 145-ft.-high, copper-capped
landmark clock tower, a copy of the Campanile in St.
Mark’s Square, Venice.
Due to the nature of the restoration and factors such
as budgetary needs, the design underwent several changes,
but the extra effort and long hours paid off with a
project to be proud of, Englisch says. The store was
awarded a NASFM Retail Design Outstanding Merit and
a Store Fixture Award as well as several other accolades.
For LCBO, the high-profile store now attracts a high
traffic volume and, with more than $19 million in annual
sales, has highest sales revenues among the 600 LCBO
stores.
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