The latest bows for target shooting and bow hunting are displayed more effectively in a redesigned bow hook display from Northern Wire Products.

Seeking a more cost-effective, simpler bow hook display, this sporting goods retailer partnered with Northern Wire Products in a redesign effort. The design team used design software to produce prototype renderings that gave the retailer real-life-appearing options to evaluate and modify. Prior to manufacturing, changes were made quickly and inexpensively to achieve the desired look.

Designed with permanent fixed position hooks, the new display is constructed with high-quality tube, sheet metal brackets, wire-formed hook, and slip-on protective hook covers. It is clear powdercoat painted to match the design scheme of other fixtures in the archery product line.

The redesign of the bow hook displays eliminated the product positioning problems of previous display designs, allowing for greatly improved showcasing of the new bows while engaging prospect attention. The new display design requires no complicated, time-consuming assembly, so in-store setup is fast and trouble-free.

Total per unit cost of the new bow hook display is 51% less than previous bow hook display designs, according to Northern Wire Products. It meets the major sporting goods retailer’s criteria for raising sales velocity and turn rates while reducing display costs.

Northern Wire Products has a culture built around lean manufacturing principles, allowing it to take cost out of customer’s displays through product/component redesign, streamlined manufacturing, and efficient assembly and distribution.