Sept. 27, 2007—idX Corp. presents ShopRobotic by idX®, a customizable, automated retail merchandise delivery system using Intava® Corp.’s dynamic touch-screen systems. The system enables touch-screen shopping with product comparisons, video, product specs, music samples, and more.

“Adding Intava’s touch-screen technology to ShopRobotic allows brand marketers and retailers to realize the full potential for consumer interaction in a dynamic environment,” says Mark Pritchard, idX Executive Vice President of Strategic Business Development. “With this ShopRobotic system, brand marketers can provide consumers with the complete shopping experience—from discovery to comparison through to the actual purchase itself.”

“If you’ve ever wished your store fixtures could talk to your customers, engaging them in product discussions and answering questions, well now they can,” said Intava CEO Troy Carroll. “Our systems help consumers make buying decisions by simplifying the process of choosing from multiple products with hundreds of capabilities. Additionally, by using high-quality imagery and video, many more products can be displayed than can fit on a store shelf. The result is virtual shelf space that expands a retailer’s store without adding a single additional square foot.”