Energy-efficient, high-impact and unobtrusive lighting can bolster sales by effectively displaying the color and beauty of merchandise. Amerlux Lighting Solutions' SVA lighting fixtures combine a high-performance optical system engineered around the ED17 ceramic metal halide lamp with a linear spread distribution designed for display-case illumination. The right amount of light, not overpowering but focused, is delivered to the case merchandise with minimal glare, making it look as though it were illuminated from within the case.

The SVA luminaire also offers significant energy savings. Spaced up to 4 ft. o.c., these luminaires can replace 100-watt incandescent lamps at 18 in. o.c., reducing energy consumption by more than half and installation costs by 33%. The SVA uses the ED17 ceramic metal halide lamp, which has a longer rated life than standard PAR MH or incandescent lamps; this allows re-lamping cycles to be extended. Having only one lamp to inventory also saves time and money. And the recessed in the ceiling design help lower HVAC costs, as heat dissipates above the ceiling.

The SVA offers other distributions for spot, flood, and general lighting as well as optional tinted reflectors in Sunrise and Ferric Gold that allow for warming of standard 3000K ceramic metal halide light to incandescent-like hues, affording more flexibility for lighting displays.