|
Well-designed store fixtures can help retailers achieve
big-picture goals that far surpass a store’s looks,
such as catering to a diverse range of shoppers, spiking
add-on sales, expanding one’s share of the pie,
or repositioning a brand. Four recipients of Store Fixture
Awards in NASFM’s 2004 Retail Design Awards shared
insights into their award-winning projects during the
association’s popular GlobalShop session on Innovative
Store Fixtures. Here are highlights from the session.
» M.J.
Munsell, Principal, Callison Architecture
Trish McEvoy: Cosmetics Grouping, Harvey Nichols,
Manchester, UK
FedEx World Service Centers Prototype, Chicago
» Craig
Wollen, Vice President-Creative Services, Twenty Four
• Seven
NIKE Pro Fixture, Various Locations
» Barrett
Prelogar, President, Winntech
Downtown Locker Room: Shoe Bar, Baltimore
»
Joe
Jackman, Chairman/Chief Creative Officer, Perennial
Inc.
Canadian Tire: Tire Wall, Four Locations
• View
the complete list of winners of NASFM's 2004 Retail
Design Awards
|
