Dumoulin Groupe had aesthetic and marketing needs for the redesign of its central island, the characteristic element of the electronic products chain's stores. Guez Communication & Design met the twofold mission with a fresh, new perspective:

• Aesthetically, Guez updated the design to reinforce the symbolism of the island without straying too far from the stores’ existing shape and colour palettes.
• To make the product line more easily understood, Guez added contrasting horizontal dividers to clearly identify each category.

Groupe Dumoulin is continuing its expansion projects with several openings in the Quebec City area as well as a new store in Vaudreuil.