The color mood analyzer helps achieve an interactive atmosphere reflective of the vitality of New York in the award-winning store. The high-tech display conceived by design firm Chute Gerdeman Retail matches a visitor’s mood to one of the hundreds of specialty M&M’s® colors. Installed on a 3-ft.-diameter structural column on the second floor, the fixture scans the participant’s body using a digital scanning tool and then projects the person's video image onto a large screen. After a few seconds of flashing lights and sounds, the analyzer displays the person’s customized M&M’s® color and a witty personality statement.

“Since the color mood analyzer occupies the full height of a tall structural column, it was important to choose a dynamic material that would interact with light, color, and movement,” says Brian Shafley, president and creative director of Chute Gerdeman. “We wanted the analyzer to be a cool and flashy visual element that would attract visitors, and ACRYLITE’s Confetti pattern fit into that vision.”

Appearing as a giant tube, the Confetti pattern from the Sterling Collection of ACRYLITE® acrylic sheet from CYRO Industries complements the store atmosphere and draws attention from the outside, thanks to three 40-ft.-high glass walls. The reflective metallic surface refracts light and color, changing appearance according to shifts in viewing angle and movement. Its properties were crucial to fabrication of the display.

“We clamshelled large cylindrical pieces of ACRYLITE Confetti sheet around the structural column, which was covered in a wooden frame. In addition to adhering well to the frame, the acrylic material is lightweight and can be easily shaped. This was a considerable advantage over alternative materials like prismatic glass lenses, which are difficult to mold,” says Shafley.

A gathering spot for friends and families to interact with each other and the M&M’S® brand, the analyzer drives sales of the store’s core product, M&M’S® Brand candies, among visitors excited about their personalized candy colors.

“Due to its interactive appeal, the color mood analyzer has become a must-see attraction for visitors at M&M’S World® New York,” says Shafley. “The innovative aesthetic and performance properties of ACRYLITE’s Sterling Collection helped us effectively transform the interior space into a vibrant expression of color, shape, and scale.”