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M&M World,
The Florida Mall, Orlando

Design:
Chute Gerdeman,, Columbus, Ohio

Fixtures:
B&N Industries,, Burlingame, Calif., with Bierson Corp.,, Central Point, Ore.

Retailer:
Ethel M. Chocolates, Henderson, Nev.

 

Case Study: Bringing a Brand to Life in a Retail Environment

B&N's award-winning fixture,
also in this store

 


Partners for Great Fixtures:
B&N Teams With Bierson for Seamless Curves at M&M World

 

Click on image to enlarge

When partnered well with fixture firms, component fabricators can make valuable behind-the-scenes contributions to the look of a store. In the successful pairing shown here, B&N Industries and Bierson Corp. teamed up to create the floor fixtures at M&M World in Orlando, Fla.

With a design vision that epitomizes the brand's emphasis on fun while reinforcing the well-recognized M&M icons, design firm Chute Gerdeman injected oversized candy representations throughout the store.

On the cashwrap, the transaction equipment is hidden behind lentil-shaped shields emblazoned with the M&M logo. The shields, created by B&N, fit snugly into half-moon shapes in a countertop constructed by Bierson of molded vinyl over MDF core through a process that enables the vinyl to curve around the MDF profile.

The same process was used for the base of the freestanding floor fixtures, allowing for a seamless appearance on the unusually shaped bases.


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