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The race is on as interactive electronics, digital
signage and graphics, and sophisticated merchandising
systems bring an ever-expanding, multidisciplined
team to the process of fixture creation. With new
opportunities come challenges, including getting
vendors with differing competencies to work together
effectively and ensuring that the technology works
consistently in store to provide timely content that
reinforces a positive brand image. This NASFM session
at GlobalShop 2006 gave attendees some tips on implementing
and making effective use of in-store technology.
10
Steps to Successful Integration of a Digital Signage
Network
Attendees learned how to prepare for the next leg
of fixture development as Bill Pennell shared the experience
his team gained at Tesco and other retailers.
 Bill
Pennell, CEO, Mediawide Ltd.
Bill Pennell has created
more than 20 retail media products in the last four
years. His nearly-20-year career with Tesco,
a U.K.-based chain of more than 2,350
supermarkets, hypermarkets, and convenience stores,
includes includes positions
as project manager
for new store constructions, head of P-O-S, and head
of U.K. marketing. He developed
processes for Tesco’s
Central European market operations and set up
a media division for the retailer’s U.K. revenue
generation team. He conceived and worked to
shape the strategy and supply base of Tesco TV,
which rolled out in 2003. In 2005, Pennell
left Tesco to become CEO of Mediawide Ltd., specializing
in delivering media products for companies worldwide,
enabling retail owners to help customers, and generating
incremental income from advertising revenues.
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full article>>
Loop
vs. Playlist: How to Target Your Digital Signage
Audience
Pennell was accompanied by Brian Dusho, a technology
expert from BroadSign International Inc. Dusho shared
insights into targeting the digital signage audience.
 Brian
Dusho, Executive Vice President, BroadSign International
Inc.
Responsible
for BroadSign's sales and marketing activities, Dusho
launched the BroadPartner Program and created
a global sales organization. Under his leadership,
BroadSign’s sales force has signed agreements
with network operators in North America, Europe, Asia,
and Australia. He was instrumental in establishing
strategic relationships with leading marketing and
media organizations.
Prior to joining BroadSign, he planned and supervised
deployments of Captive Audience Networks in the U.S.
and founded 1-800-AV-NATION, a company specializing
in large-scale deployment projects in North America.
Today, 1-800-AV-NATION has a network of 500 locations
and 8,000 technicians providing IT infrastructure,
audio, and video installation services. Dusho remains
on its board.
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full article>>
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