• Mayday Bar. In the Salzburg
Airport in Austria, this bar sponsored by Red Bull
features
animations of Flying Bulls aircraft moving across
the surface of the circular
counter, performing
acrobatic maneuvers around glasses as they are
placed on the counter. Interactive aircraft allow
patrons to send flirty messages to other customers
based on multiple-choice queries such as “Would
you like a drink?”
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Photos courtesy of checkpointmedia AG |
•
D Tower. This 12-meter high tower made of epoxy by Knox Architects
and a Poland-based artist emits one of four colors nightly depending on the dominant
emotion of
a representative sample of the local populace. About 1,500 residents report their
emotions online nightly, and a computer analysis determines the dominant color.
The concept could be applied to retail, such as changing the color of a logo
based on the emotions of customers. This would enable a brand to communicate
in an easily understandable way.
• Puma. The Puma store on London’s Carnaby
Street projects a puma image resembling a hologram onto the walls of the store.
The
cat appears
to walk along shelves
and jump from shelf to shelf.
• Porsche Design Store. This men’s accessory store
in Tokyo features a table that scans items placed on it by shoppers and displays
product-specific
lifestyle imagery and information on plasma screens. At night, customers can
touch the window to select a product and view the same displays.
• Light Lounge. This one-week exhibition at the science
museum in London
allowed visitors in a bar and café free 20-minute light therapy sessions
to counteract seasonal affective disorder. The concept could be used by retailers
in areas with gray climates.
• Target. In a three-year
installation for Target at the top of Manhattan’s
Rockefeller Center, sensors allocate a color for
each customer
upon entry. The walls and ceiling near the person
are lit with the assigned color, and the color
display moves with the person. As the space becomes
crowded, a disco effect of mutiple colors is created.
• Environment Dressing Room. A
collaboration between Dutch agencies Storage,
LUST, and t-a-p-e
allows consumers to stand in front of a glass screen,
touch an item of clothing on an integrated garment
rack, and see themselves wearing a virtual image
of the item. Resizing and movement features make
the illusion appear more real. The screen also
projects product information, similar products,
and different backgrounds and creates a shopping
list.
