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Yes, it’s pretty. Yes, it’s
new. But does it sell merchandise? From the latest
colors and materials, to the most effective design
and manufacturing processes, to some of the hottest
and coolest new products encountered on the trade show
floor, this NASFM session at GlobalShop 2006 brought
attendees some of the greatest finds in store and store
fixture
design. Here are highlights from the session.
Exploring
the Strategies Behind High-Performance Retailers
Leading retail and consumer marketing consultant Dan
Stanek discussed what successful performance of a retail
environment entails. Drawing from the NASFM Retail
Design Awards competition and the industry at large,
he explored what’s getting customers in the door
and moving merchandise.
Dan Stanek, Executive Vice President/Director
of Consulting Services, Retail Forward
 With
20-plus years of experience in consumer marketing and
retailing for Fortune 500 companies, Stanek focuses
on brand strategy, marketing strategy,
channel strategy, market positioning, retail concept development, and consumer
research. He has led consulting programs with companies such as
Bloomingdale’s, AutoZone, Frito-Lay,
General Motors, and Wal-Mart. Stanek's previous retail design background
includes serving as a partner with Fitch Worldwide and as executive vice president
and
director
of operations of Retail Planning Associates.
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Case
Study: Bringing a Brand to Life in a Retail Environment
Blair Ford, vice president of retail for M&M’s
World, offered insights from his latest new M&M's
World Orlando. The store's freestanding giant M&M's
displays won a Fixture Award in NASFM's 2005 Retail
Design Awards.
Blair Ford, Vice President, M&M's World
 Ford's
retail background is diversified. Prior to joining
M&M’s World, he was retail operations manager
at the MGM Grand. Serving in retail operations
for Host Marriott, he coordinated the entire Host
Marriott pre-Olympics retail reconstruction of Atlanta’s
Hartsfield International Airport. Traversing both design
and politics during the airport project, Ford pulled
together select retailers to complete the reconstruction
endeavor. Ford also has served as director of
merchandising at Universal Studios.
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full article>>
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