Continued

Irony

This wall leaves passersby wondering if they're indoors or outdoors.	Ideas can even come from sidewalk vendors. Here, luggage is used to display merchandise.

Brand Evolution
In New York, you can see brands evolving in public.

Nike opened the 85,000-sq.-ft. Niketown in New York in 1996 and in 2007 won two NASFM Retail Design Awards for its Nike LeBron pop-up store in New York.
The new Nokia store attracts attention from far away with its eye-catching storefront. Inside, the color kinetics and interactive elements bring the brand to life for shoppers.

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