Continued

Curves as Traffic Guides

At Fila, the shoe wall draws shoppers along its length to discover shoes displayed along the wavy lines.	At the Fendi store, designed by Peter Marino, wavy textured panels lead shoppers into the space.

Logos as Wayfinding

The oversized logo on this W Hotel becomes a form of wayfinding that's unique and interesting.	The Salvatore Ferragamo logo becomes a beacon to me, as this is my favorite store.

Walkways

The curved design of this staircase offers inspiration in the mere passage from one floor to another.	This aerial walkway to an Apple store attracts an interesting crowd at all hours of the day and night.

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