Continued

Consummate Consumerism

The placement of one fabulous shoe on a riser by itself is a statement of confidence that the store's product needs no further merchandising.	Callison's redesign for Payless elevates budget merchandise to fashion merchandise by giving it similar high-regard treatment.

Escapism

This restaurant design makes patrons feel like they're somewhere they've never been.	Burberry provides a license to have fun by placing the boots below the rack of coats.

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