In the second and third stores for Foxy, Guez Communication & Design updated the concept developed for the jeans company's first concept shop at the Eaton Center of Montreal. In the two new stores—in Rockland Center, Mont-Royal, and Mail Champlain, Brossard, custom work offers the consumer an exclusive buying experience. Plays of transparency through a large glazed window for the Rockland store, a multitude of accessories and a subtle graphic treatment for the Champlain store. While portraying distinct interpretations, the two new stores are coherent with the brand image without compromising originality. Foxy plans to open 10 shops within the next five years.