Click on image to enlarge

With European-style clean, cool lines and Latin American-style colors and graphics, this hypermarket differentiates Bravo from the overcrowded, poorly merchandised local supermarkets with cultural appeal. Introducing a new food shopping method while respecting local consumers' value consciousness, the space emphasizes the Latin American aesthetic.

Uncluttered aisles provide generous space for shopping cart mobility. Sleek fixtures in white, black and metal with little or no detailing provide clean lines. Structured and systematic presentation ensures that products remain the focal point.

In lieu of the traditional supermarket fluorescents, metal halides of varying intensities for general and accent lighting provide crisp, sharp illumination.

In the hot and humid climate, limiting wood to the wine section helps avoid widespread warping. The use of ceramic, along with the vibrant colors and graphics, reflect the Latin American art and culture.

Circle and cylinder shapes appear decoratively throughout the store as overhead structures and “peek-throughs” in the produce department.

Wayfinding is expressed through graphics rather than text, with zones identified by visual interpretation of the product categories. Traditional signage is limited to price indications. In addition to environmental graphics, GHA provided a new company logo, private label packaging, and promotional signs and labels.

Full height glazing highlights the multiple levels with clear visibility to levels below grade. A bold escalator access well at the store's forefront announces underground parking levels, while an open upper level with a pet shop overlooks the checkout area, providing entertainment and a visual connection between the two levels.