This outlet store translates the Bali brand into a contemporary, world-class lingerie experience.

Chute Gerdeman Retail’s modern aesthetic appeals to young, fashion-oriented shoppers. Black and white photography reflects the target customer’s lifestyle and environment against a sophisticated plum color palette.

Espresso and white woods and brushed stainless accents underscore the clean, contemporary space. Feminine touches such as silk flowers, curvaceous fixtures, and beautiful fabrics add a specialty store appeal.

Each section of the store has a unique feel, allowing product features and storytelling. Plum drapes separate the collections and create a sense of intimacy.

Because up to half of all retail sales are won or lost in the fitting room, the store's fitting rooms have ample space, convenient hang bars, and a comfortable place to sit and place bags. And indirect lighting creates a warm, flattering glow.