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2009 Design
Award Winners
Visual Presentation of the Year |
Visual Presentation of the Year
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VANOC Olympic Store: Torch Tree & S-wall Presentation Grouping
Hudson Bay Company, Vancouver, BC, Canada
Fixtures
JP Metal America Inc.  ,
Montreal, PQ, Canada
Fixtures/Visual Elements
Eventscape Inc. ,
Toronto, ON, Canada
Retailer/Designer
Hudson's Bay Company (HBC), Toronto, ON, Canada
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| This dynamic, branded environment promoting Olympic merchandise is recipient of A.R.E.’s first Visual Presentation of the Year award. The visual elements feature official VANOC colors, graphics, and curves exemplifying the marketing message of a stylized Olympic games. The official colors are represented in the 15-ft.-tall and 60-ft.-wide focal “torch tree” column feature. The graceful curves of the tree’s 30-ft-long branches are repeated in the 70-ft. S-wall that guides customers to merchandise. Constructed of polished stainless steel, the compound surface arches support the structure using steel reinforcement, allowing ribbons to be built using lightweight aluminum framing. Printed fabric, stretch and vinyl fabric, a laminate millwork base with colored acrylic, and up-lit glass make up the rest of the striking visual. |
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