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2006 Design
Award Winners
Store of the Year |
Store of the Year
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FILA
Madison Avenue, New York
Design
Giorgio Borruso Design  ,
Marina Del Rey, CA,
Fixtures
Buzzoni, Bosaro, Rovigo, Italy
Fixtures
Eventscape Inc. ,
Toronto, ON, Canada
General Contracting
Turner Construction, New York, NY,
Photography
Benny Chan/Fotoworks, Los Angeles, CA,
Retailer
Fila USA, New York, NY,
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| This 4,000-sq.-ft. space is alive with action even when the store is closed. Its fixtures and design elements personify movement in a winning representation of the nearly century-old Italian sports brand:•Curved metacrylic shields make garment racks lean forward. Made from a single mold and used at 180-degree angles to each other, the shields lift and sustain the weight of the stainless steel structure.•Elliptical 15-ft. columns, covered in more than 150 hand-bent aluminum strips as different from each other as snowflakes due to 5,000-plus hand-welds, descend from the dark recesses of the ceiling. The aluminum wrap treatment is repeated on the rollout cashwrap.•Hundreds of shoes climb along a 50-ft.-long canted MDF wall textured with delicate waves; 220 attachment points enable nearly limitless merchandising combinations, softening the distinctions between categories.•Even the ceiling is made fluid by undulating strips flowing across the space. The illusion is created by an aluminum frame bound in a continuous piece of fabric.•The sports theme also is evident in technogel seating pads mimicking athletic-shoe cushioning on MDF benches that are hand-finished in eight coats of pearlescent lacquer.The merchandise triumphs as the transparency of the metacrylic fixture elements place it squarely in the spotlight and reflective columns give it an instant replay. |
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