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2009 Design
Award Winners
Store Fixture Awards |
Store Fixture Award
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Anna Hu-Haute Joaillarie: Center Display Desk
The Plaza Hotel Retail Collection, New York City
Design
FZAD Architecture+Design  ,
New York, NY,
Fixtures
BNC Innovative Woodworking Inc., Brooklyn, NY,
Photography
Alex Guerrero Photography, New York, NY,
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| Providing a minimal envelope as well as museum-like LED and halogen display lighting to place the focus on the jewelry, this center display desk incorporates an elliptical tapered and cantilevered design with magnetic locks and card swipes for security. Charcoal Donghia Mohair lines the interior of the 60-by-30-by-32-in. case made of lacquered wood and Low-E Starfire tempered glass with brass plates. |
Store Fixture Award
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Blur Eyewear: Mirrored Wall Display Case
Dundas, ON, Canada
Design
RLWdesign, Oakville, ON, Canada
Fixtures
Brent Brooks Construction, Burlington, ON, Canada
Photography
David Whittaker Photographer Inc., Toronto, ON, Canada
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| This custom-designed wall fixture helps the retailer overcome its narrow 110-ft. by 10-ft. space. The slim, ergonomically designed case creates a floating impression and features built-in mirrors, frameless tempered glass doors, minimally concealed hardware that doesn’t take away from the design, and storage and security. Illuminated by recessed MR-16 lights, the mirrors function as a looking glass for the high-end eyewear displayed within the fixture. |
Store Fixture Award
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Buell Concept Store Environment: Bike Lift
Harley-Davidson Dealerships (Conyers, Ga.; Ocala, Fla.; Riverside, Calif.)
Design
DCI Marketing ,
Milwaukee, WI,
Retailer/Designer
Harley-Davidson Retail Development, Milwaukee, WI,
Visual Elements
Andres Imaging and Graphics Inc., Chicago, IL,
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| Created to resemble a mechanic’s garage, Buell’s bike lift fixtures continue that setting, raising motorcycles off the floor to bring products to eye level and allow customers to get up close and safely review the products from all angles. The 27-by-78-by-36-in. bike lift, which rests on a rubber floor, is constructed using extruded aluminum and fabricated steel, and easy-to-install, one-size bolts to play off the industrial setting. |
Store Fixture Award
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Deegie s Carma: Shoe Feature Wall
Kansas City, Kan.
Design
Gensler, New York, NY,
Fixtures
Feature Factory Inc., Toronto, ON, Canada
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| Judges loved the 14-foot-long feature wall at the back of the store, which serves as a focal point with undulating shelving display shoes just as colorful as the graphics splashed across its layers. Fabricated using 3D modeling/production technology, the wall undulates on all three axis, which gives a complex and refined appearance while creating impact. Unique, curvilinear fixtures like this one were designed to divide spaces, highlight products, and lead customers through the 12,000-sq.-ft. store. |
Store Fixture Award
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Dylan s Candy Bar: Dripping Chocolate Display
New York City
Design
TSC Design Associates Inc. ,
New York, NY,
Fixtures
Foamworks/Storyland Studios ,
Lake Elsinore, CA,
Fixtures
MegaWall Corp. ,
Comstock Park, MI,
Photography
Brian Rose Photography, New York, NY,
Retailer
Dylan's Candy Bar, New York, NY,
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| Described by designers as “mod Japanese meets Willy Wonka,” this display fixture features dripping chocolate, shelves filled with chocolate products, and lower drawer fronts resembling blocks of candy bars to continue the store’s “Sugar-Coated Environment.” Approximately 25 ft. long, the display is made up of resin, fiberglass, and custom laminates. Resting beneath falling candy wallpaper, designers successfully integrated the brand into the display. |
Store Fixture Award
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Elizabeth Arden Flagship Store: Red Ribbon Wall
New York City
Architecture
Highland Associates, New York, NY,
Fixtures
Industry Outfitters Inc., Toronto, ON, Canada
Retailer
Elizabeth Arden, New York, NY,
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| A 14-foot-high, curved, red lacquered steel plate becomes a “red ribbon wall” and focal point of the Elizabeth Arden remodel. The bends and curves of the wall also segregate beauty stations and display areas. Each product display fixture is custom made to fit into the curving wall so it appears to be a monolithic gesture, and a rear projection screen is placed in a tiny cavity within the wall. The judges commented that the wall reminded them of the red lipstick in the retailer’s product line. |
Store Fixture Award
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Hamleys Regent Street: London Double-decker Bus
Regent Street, London
Architecture
Watson Designs Ltd., Leeds, UK
Design
Chute Gerdeman Retail ,
Columbus, OH,
Photography
Howard Shooter Photography, Middlesex, UK
Visual Elements
3D Eye Ltd., South Acton, London, UK
Visual Elements
VM Workshop, Monmouth, Monmouthshire, United Kingdom
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| Establishing a strong brand identity as London’s oldest toy store and differentiating it from competition with core signature elements, Hamleys finds success by playing off a hometown icon: the vibrant red, double-decker bus. This 30-ft. by 12-ft. bus display is filled with popular plush animals, like Paddington Bear, and flanks the toy store’s escalator and stairs. Using an actual, modified vehicle, as well as metal, glass, lacquered wood, and sculpted foam, the remodel prototype will be used in Hamleys stores going forward. |
Store Fixture Award
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Solo Mobile: New Concept Kiosk
Vancouver, BC, Canada
Design
Perennial Inc., Toronto, ON, Canada
Fixtures
Forte Fixtures & Millwork Inc. ,
Concord, ON, Canada
Retailer
Bell Canada, Mississauga, ON, Canada
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| Standing out in a crowded marketplace, this innovative design stays true to the brand while appealing to kiosk customers with black and orange brand colors used sparingly to create a brighter, lasting impression. The kiosk incorporates varied counter heights and angled shapes crafted from plastic Kydez laminates in bright colors to create a high-contrast visual. Touch- and tether-activated screens engage and educate customers, while Solo’s backlit logo appears on four sides of an 8-ft. cantilevered arm. |
Store Fixture Award
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Sprint Studio: Multi-touch TacTable
Kansas City, Mo.
Architecture/Design
Richard Altuna, Architect, Los Angeles, CA,
Design
Continuum, West Newton, MA,
Design
Sprint Merchandising/MARCOM, Overland Park, KS,
Fixtures
TacTable, Cambridge, MA,
Photography
Alistair Tutton Photography, Kansas City, KS,
Retailer
Sprint, Overland Park, KS,
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| Serving as a visual representation of the different pieces of media offered by Sprint, the multi-touch TacTable features a user interaction model to provide a visceral experience to customers. The tables are made up of two projectors, two near-infrared cameras, IR LED lights, fans, a computer running the designer’s proprietary sensing system and a custom Sprint application, and proprietary distance-sensing hardware to measure the distance of people standing around the table. The shell of the 58-by-79-by-34-in. table features a projection screen, tempered glass with laminated projection screen material, and LEDs at the base. |
Store Fixture Award
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Sprint Studio: Telephone Pedestals
Kansas City, Mo.
Architecture/Design
Richard Altuna, Architect, Los Angeles, CA,
Design
Continuum, West Newton, MA,
Design
Sprint Merchandising/MARCOM, Overland Park, KS,
Fixtures
Vira Manufacturing Inc. ,
Perth Amboy, NJ,
Photography
Alistair Tutton Photography, Kansas City, KS,
Retailer
Sprint, Overland Park, KS,
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| Rolled steel with a metallic spray enamel finish become a place for customers to learn more about Sprint's telephone products at pedestals standing 3 ft. tall. The pedestals are fully powered to support powering of phones so customers can test products before buying. They also support changeable phone backer graphics in various sizes and shapes. An alarm device is built in to prevent theft, and the pedestals are mobile so they can be placed anywhere within the Sprint Studio store. |
Store Fixture Award
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techshowcase: Oval Table
Boston Logan International Airport, Boston
Architecture/Design
Askew Nixon Ferguson Architects, Memphis, TN,
Fixtures
Eventscape ,
Toronto, ON, Canada
Retailer
Airport Wireless, Wellington, FL,
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| The curved techshowcase tables flow with the overall store design and feature curved exterior walls, reinforcing the brand when customers travel from airport to airport. Using steel for the base of the structure, the durable, acrylic table discreetly incorporates all electrical wiring into main structural members to maintain a clean aesthetic that does not interfere with internal lighting and adjustable shelving. LED lighting within the acrylic top provides easily interchanged graphics. |
Store Fixture Award
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Zu+Elements: Cashwrap
Milan, Italy
Design
Giorgio Borruso Design ,
Marina Del Rey, CA,
Fixtures
Buzzoni S.R.L., Bosaro, Rovigo, Italy
Retailer
ZU+ELEMENTS, Nola, Naples, Italy
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| Deep red, back-painted glass climbs over the gravity-defying cash register, this year’s Fixture of the Year, in this ultra-modern fashion apparel prototype in Milan. Visible from the entrance, the charismatic sign of the cross that is the Zu+Elements brand logo is fractured and deconstructed under a playful impulse seeming to appear or sink through the cuts between the multiple planes. These geometric fractures, propagating from floor to wall to ceiling, accentuate the perspective and flex out from the floor to form the cantilevered cash register, as well as tables and benches. |
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