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2006 Design Award Winners
Specialty Store Over 25,000 sf

Grand Prize

Bass Pro Shops Outdoor World
Las Vegas
Architecture Geoffrey H. Butler Architects, Springfield, MO,
Design Bass Pro Shops Inc., Springfield, MO,
Fixtures Bass Pro Shops - Fabrication Division, Nixa, MO,
Fixtures Lozier Corp. Regular Member, Omaha, NE,
Fixtures Rocky Creek Ltd., Stephenville, TX,
Fixtures TJ Hale Co. Regular Member, Menomonee Falls, WI,
General Contracting CAMCO Pacific Construction Inc., Irvine, CA,
Photography Douglas K. Hill/Hill Photographics, Snellville, GA,
Retailer Bass Pro Shops Outdoor World, Las Vegas, NV,
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Vegas glamour and rustic splendor merge in this 165,000-sq.-ft. store whose features range from a 20-ft. canyon and native-stone floors to decidedly undesert-like saltwater fish mounted in action poses from a sea-blue ceiling. Curvilinear reel displays and fishing images on a large flat screen lure anglers, while a climbing wall mirroring local terrain challenges thrill seekers. The space also houses regional artifacts, murals by local artists, cedar animal sculptures, a handcrafted fireplace screen, and animal dioramas.

Outstanding Merit

Forever 21
San Francisco
Architecture/Design Gensler Architecture, Design & Planning Worldwide Designer Member, San Francisco, CA,
Design Forever 21 Inc., Los Angeles, CA,
Fixtures Fremont Cabinet Shop, Stockton, CA,
Fixtures Marlite Regular Member Plant, Santa Fe Springs, CA,
Fixtures Maximum Visibility, Topanga, CA,
Fixtures Vision Cabinets, Van Nuys, CA,
General Contracting J.R. Lennen Construction, San Francisco, CA,
Retailer Forever 21, San Francisco, CA,
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This hip young women’s “cheap chic” brand sashays into the 30,000-sq.-ft. beaux arts building, using simple, modern fixtures in contrast to historic plaster walls and intricate ceiling details. Mirrored display cabinets reflect the grand interior. Freestanding walls hold displays at the perimeter, and contemporary ceiling planes and runway merchandisers lead shoppers through the store. Giant freestanding “table lamps” convey humor, while classic elegance is reiterated in stenciled patterns imitating the ceiling on the escalator walls.
 
 
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