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2006 Design Award Winners
Softline Specialty Store 3,001-25,000 sf

Grand Prize

FILA
Madison Avenue, New York
Design Giorgio Borruso Design Designer Member, Marina Del Rey, CA,
Fixtures Buzzoni, Bosaro, Rovigo, Italy
Fixtures Eventscape Inc. Regular Member, Toronto, ON, Canada
General Contracting Turner Construction, New York, NY,
Photography Benny Chan/Fotoworks, Los Angeles, CA,
Retailer Fila USA, New York, NY,
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This 4,000-sq.-ft. prototype represents the Italian sports brand with design elements personifying movement. Garment racks lean forward, elliptical columns descend from the dark recesses of a ceiling made fluid by undulating strips of fabric-bound aluminum flowing across the space, and hundreds of shoes climb along a 50-ft.-long canted wall textured with delicate waves. The merchandise triumphs as the transparency of fixture components place it squarely in the spotlight and reflective columns give it an instant replay.

Outstanding Merit

Marc by Marc Jacobs
Los Angeles
Architecture Brand & Allen Architects Inc., San Francisco, CA,
Design Stephan Jaklitsch Design Inc., New York, NY,
Fixtures Richter & Ratner Contracting Corp., Maspeth, NY,
Fixtures Wavell-Huber Wood Products Inc., Salt Lake City, UT,
General Contracting Illig Construction Co., Los Angeles, CA,
Photography Paul Warchol, New York, NY,
Retailer Marc Jacobs International LLC, New York, NY,
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This remodeled flagship expresses the savoir-vivre and playfulness of the Marc apparel and accessories label with experiments in the limits of glass and steel combined with restrained, mature details. The flexibility of the size and configuration of display units such as stainless-steel hanging racks allows for creative merchandising. Instead of shutting out the vitality of West Hollywood’s Melrose Avenue, the main sales floor embraces it. A direct path through the 4,310-sq.-ft. space expands the perceptual space.
 
 
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