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2009 Design
Award Winners
Softline Shop in a Store |
Grand Prize
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VANOC Olympic Store
Hudson Bay Company, Vancouver, BC, Canada
Fixtures
JP Metal America Inc.  ,
Montreal, PQ, Canada
Fixtures/Visual Elements
Eventscape Inc. ,
Toronto, ON, Canada
General Contracting
Parkwood Construction, Burnaby, BC, Canada
Retailer/Design
Hudson's Bay Company (HBC), Toronto, ON, Canada
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| This branded environment in 5,000 sq. ft. of space within a flagship store features fixtures and visual elements using official VANOC colors, graphics, and curves exemplifying the Olympic games. Colors are matched in the focal “tree” column feature with curving, 30-foot-long branches repeated in the 70-foot-long S-wall column feature. Polished, stainless steel compound surface arches support the structure, allowing modular, reusable ribbon elements of lightweight aluminum framing to float in the space. Vibrant images of winter, sports, and Vancouver’s natural surroundings appear throughout the space. |
Outstanding Merit
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Metro Shop
Bloomingdale s, 59th Street, New York City
Architecture
Highland Associates, New York, NY,
Design
RYA Design Consultancy, Dallas, TX,
Fixtures
Builders Furniture Ltd. ,
Winnipeg, MB, Canada
Lighting Designer
Lighting Workshop, Brooklyn, NY,
Photography
Andrea Brizzi, New York, NY,
Retailer
Bloomingdale's, New York, NY,
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| Developing a casual, cutting-edge environment while maintaining the retailer’s luxury experience, designers chose exposed ceilings of various heights fitted with industrial light fixtures to play on the retailer’s black-and-white theme, and clear, acrylic back-lit panels to provide key visual merchandising and ambient lighting. Reclaimed barn siding, stained concrete, and raw veneers provide easily changeable surfaces, while neon signage and guitar decor on walls and the floor add to the urbanite environment. |
Outstanding Merit
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Target Branded Apparel Shop
1500 Stores Nationwide
Fixtures
Midwest Fixture Group Inc., Anoka, MN,
Retailer/Designer
Target Corp, Minneapolis, MN,
Visual Elements
PMH (Peterson Milla Hooks), Minneapolis, MN,
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| Taking an urban, vintage athletic look and adding in rock-and-roll influences, Converse’s first licensed apparel shop plays on its iconic brand. Raw materials and black textures, including clear-coated steel, black styrene, and litho-printed corrugated cardboard reflect the aesthetics, transforming existing fixtures into custom fixtures. Signage gets a twist with laces resembling the vintage Chuck Taylor shoe. Using an innovative postering system, key items are applied to the background using a repositionable adhesive. |
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