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2009 Design
Award Winners
Fixture of the Year |
Fixture of the Year
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Zu+Elements
Milan, Italy
Design
Giorgio Borruso Design  ,
Marina Del Rey, CA,
Fixtures/General Contracting
Buzzoni S.R.L., Bosaro, Rovigo, Italy
Retailer
ZU+ELEMENTS, Nola, Naples, Italy
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| Deep red, back-painted glass climbs over the gravity-defying cash register, this year’s Fixture of the Year, in this ultra-modern fashion apparel prototype in Milan. Visible from the entrance, the charismatic sign of the cross that is the Zu+Elements brand logo is fractured and deconstructed under a playful impulse seeming to appear or sink through the cuts between the multiple planes. These geometric fractures, propagating from floor to wall to ceiling, accentuate the perspective and flex out from the floor to form the cantilevered cash register, as well as tables and benches. |
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