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2008 Design
Award Winners
Fixture of the Year |
Fixture of the Year
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O2 Concept Store (The): Guru Bar
Millennium Way, Greenwich, London
Architecture/Design
Jordan Parnass Digital Architecture, Brooklyn, NY,
Fixtures/General Contracting
Bedford and Havenhand Shopfitting Ltd., Chesterfield, Derbyshire, UK
Photography
David Churchill Interiors + Architectural Photographer, Brighton, UK
Retailer
O2 UK, London, UK,
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| Fashioned from repurposed trees tagged by local parks for destruction, this Guru Bar epitomizes the slogan of the U.K.-based European mobile network brand: “See what you can do.” The message is two-fold—customers can experience and discover new technology, and in its choice of fixtures and materials, The O2 Concept Store shows the world just how easy it is to develop an eco-friendly space.ÿ From the flooring to the fixtures to the displays, recycled, reclaimed, and renewable materials are the focus of the space. This is particularly true of the tree trunk Guru Bar. Flanked by live plants before a wall-length graphic, the Guru Bar and its surroundings create the illusion that the shopper has just stepped into a forest.ÿÿÿ |
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