2004 Retail Design
Award Winners Softline
Shop in a Store
GRAND PRIZE
Merrell Custom
Retail Program
Erehwon Mountain Outfitters, Chicago Design
RPA, Columbus, Ohio Fixtures Becker Studios, Chicago Fixtures Store
Contract Management Ltd.,
Pickering, ON, Canada General Contracting Dynamic Resources
Inc., New York City Retailer Erehwon Mountain Outfitters,
Chicago Retailer Merrell Performance Footwear,
Rockford, Mich.
Cork wall paneling, steel rods, and
faux-fur-lined shadowboxes lend a topographic feel
in keeping with the product line of hiking boots
and sport footwear. Wood and fabric complete the
non-traditional assortment of textures. Visual interpretations
of the brand and lifestyle imagery contribute to
product information stories. Merrell’s custom
retail program features two types of organically
shaped Oasis product and seating centerpieces, offering
retailers four color and material variations. The
easy-to-shop format adapts to varied store environments.
OUTSTANDING MERIT
Hotel Collection
by Charter Club
Macy’s Herald Square, New York City Design
Federated Merchandising Group, New York FixturesArtitalia
Group,
Montreal Photgraphy Ricky Zehavi, Brooklyn,
N.Y. Retailer Macy's East, New York
City
This private-label luxury fashion
bedding shop features fixtures of Wenge veneer with
clear lacquer, plated dull argento metal, white
lacquer wood, and clear and frosted glass. Frosted
glass logos and "H"-monogramed guard rails
brand the fixtures. Lockable glass towers house
1,000-count linens. Shelving in the rear of the
headboards enables shoppers to access products displayed
on low-rise contemporary beds. The shop is accented
with branded plexi and resin logo blocks and wall
plaque signage
OUTSTANDING MERIT
Timberland
Macy’s Herald Square, New York City Design
FRCH Design Worldwide, Cincinnati FixturesFleetwood
Fixtures,
Reading, Pa. FixturesMarlite,
Dover, Ohio General Contracting E.C. Provini
Company Inc., Hazlet, N.J. Photgraphy Mark Steele Photgraphy,
Columbus, Ohio Retailer The Timberland Co., Stratham,
N.H
Natural materials bring the outdoors
in: bamboo flooring, textured woods, stacked stone,
a recycled barn wood panel, and a signature leather-wrapped
column. The ceiling trellis of seeded glass framed
in Roman copper highlights product offerings while
displaying seasonal elements such as fall leaves
or winter ice crystals. Complementing the ceiling
trellis are custom recycled wood fixtures with corresponding
seeded glass toppers. A cashwrap of amber glass
and reclaimed wood features a laser-cut Roman copper
logo.
,
Pickering, ON, Canada 
