ICI Paints
Toronto Design
HOK Canada, Toronto Photgraphy David Whittaker Photographer
Inc., Toronto Retailer ICI Paints, Toronto
This showroom presents more than
6,000 paint chips in large pivoting displays, allowing
customers to manipulate the space to create color
stories. The simple environment provides a clean
background for color review and selection. Balanced
lighting accurately depicts the colors, while additional
light sources enable viewing in applied circumstances.
Spinner displays showcase the latest finishes. The
ever-changing light-activated brand identity board
at the entry relates brand messages.
OUTSTANDING MERIT
FedEx World
Service Centers Prototype
Chicago Architecture
Callison Architecture Inc., Seattle Design Callison Architecture Inc.,
Seattle Design Ziba Design, Portland, Ore. Fixtures Accel
Group,
Wadsworth, Ohio General Contracting Pelar Construction
Inc., Chicago Retailer FedEx, Memphis, Tenn.
Breaking the traditional shipping
service center “counter culture,” this
prototype for remodels of 600 to 1,800 sq. ft. enhances
the customer experience with customized fixtures,
digital graphics, and a fresh take on finishes.
The modular fixture package adapts to existing configurations.
It accommodates the functional needs of differing
agent and courier workflows. Brand, marketing, and
service messages on strategically placed LCD panels
cut the usual clutter. A scaleable, flexible kit
of parts promotes efficiency and precision in varying
installations.
,
Wadsworth, Ohio 
