2004 Retail Design
Award Winners Hardline Shop in a Store
GRAND PRIZE
Home
Electronics Department
The Great Indoors, Deerfield, Ill. DesignWinntech,
Kansas City, Mo. Fixtures Winntech,
Kansas City, Mo. Photgraphy Winntech, Kansas City,
Mo. Retailer The Great Indoors, Hoffman
Estates, Ill.
Wide aisles, good sightlines, and
a glowing perimeter wall eliminate the “dark
cave” feel typical of home electronics departments.
Lighted fixture walls display flat-panel and LCD
TVs. To meet technological advances in home electronics
products, bulky gondolas for old-style big-screen
TVs were replaced with miniature modular vignettes
of completely integrated and bundled systems. A
full-line SKU assortment from the product category
in each vignette is merchandised adjacently in compact
shelves with educational signage and graphics.
OUTSTANDING MERIT
Levenger
Marshall Fields, Chicago Design
JGA,
Southfield, Mich. Fixtures Carlson
Co. Inc. of Madison,
Madison, Wis. Photgraphy Laszlo Regos, Berkley,
Mich. Retailer Levenger, Delray Beach,
Fla
A residential feel in this home-library
products and furnishings store is evident in wall
niches, varying ceiling heights, fluted columns
with ornate capitals topped in silver leaf, and
sophisticated finishes of stone, metal, and glass.
Multilevel display cases with product groupings
eliminate linear monotony. Leather goods are highlighted
against linen panels. Ribbed glass, reminiscent
of a vintage office front door, contrasts the contemporary
stainless-steel table framework and shelving systems.
Top surfaces are thick slabs of highly textural
quarried Mankato stone.
,
Kansas City, Mo. 
