Sobeys
Metro Market
Toronto Design
Watt IDG, Toronto Fixtures McDonald Store Fixtures,
Guelph, ON, Canada General Contracting Above Board
Construction, Pickering, ON, Canada Retailer Sobeys Inc., Toronto
This urban store is designed to appeal
to downtown businesspeople for lunch and to residents
for shopping. Dark, low ceilings create intimacy
and draw the eye to signage; department signs reinforce
quality and service messages. The intricate floor
pattern is mirrored by subtle wall tile patterns
at service points, while movable fixtures provide
flexibility. Wood fixtures and warm colors in the
Fresh & Ready department evoke a market atmosphere,
and vertical merchandising accentuates the product
selection.
OUTSTANDING MERIT
Mega
Cuernavaca, Mexico Design
Pavlik Design Team, Fort Lauderdale, Fla. Fixtures J.M. Romo, Aguascalientes,
Mexico Fixtures Metal SA, Mexico Fixtures Semad, Mexico Photgraphy Dana Hoff Photgraphy,
Lake Park, Fla. Retailer Tiendas Commercial Mexicana
Mega, Colonia San Juan, Mexico
The vibrant color palette in this
discount supermarket whets the appetite, prompting
impulse purchases. Made customer-friendly with low
gondolas and spacious aisles for open sightlines
and easy navigation, Mega projects a strong image
with curved walls and circular design elements.
Departments are delineated by color, large signage,
and decorative ceiling touches. Bright, efficient
lighting storewide coupled with the open, airy design
maximize exposure to goods, enhancing the perception
of freshness for perishables.
