The Adidas Women’s AdiShop is a remodel
with a prototypical design that demonstrates Adidas’
understanding and support for female athletes of
all abilities. The design reinforces the image of
Nordstrom, while inspiring the customer to experience
the enjoyment and benefits of sport. Moving imagery
and light attract the customer. Current Adidas commercials
play within a montage of female-related sports cinematography.
Diffused neon back lighting is used to highlight
and showcase active silhouettes.
OUTSTANDING MERIT
Bergdorf Goodman Fine Jewelry Dept.
Fifth Avenue, New York City Design
Yabu
Pushelberg, Toronto Fixtures Unique
Store Fixtures Ltd.,
Concord, ON, Canada
,
Eugene, Ore.
