Located on the fashion runway, the “Dress Me Up” interactive fixture beckons shoppers into Dickson’s CyberExpress Fashion World. Echoing the “Dickson Connects the World” globe theme, the fixture’s base is fabricated of brushed stainless steel. Built around a communication path, the globe supports a stainless mast on which the touch screen monitor rests.

The high-tech computer kiosk offers consumers the opportunity to match apparel, shoes, and accessories. Touch screens enable shoppers to try apparel styles on virtual models to get a “first look” at fashion ensembles.

A fanciful interpretation of a dressing room vanity table is placed in the iCosmetics World cybergarden. The computer monitor and camera seem to float over the vanity’s oval back panel “mirror” fabricated of glass, stainless steel, and backlit translucent glass tiles. The integrated stainless steel keyboard is embedded in the glass vanity top.

Three different interactives are housed in the unit. “The Color Me” interactive allows customers to copy their faces onto a computer screen and create cosmetic makeovers. Results can be e-mailed to friends or printed on keepsake magazine covers. Manga enables shoppers to transform their faces into animated cartoon characters. Users click on the screen to create a digital photo; next they select from eye shapes, hairstyles, and colors to create a cartoon-like Manga image. “The Look” provides information on the latest in cosmetic products and brands.

In support of its product lines—spa products, skin care, and fragrances—and the store’s overall theme, “an oasis in the chaos,” the backlit merchandise pedestals beautifully enhance the serene, minimalist environment of H2O+. Frosted and custom-cast glass fixtures and new LED lighting technology help promote a cool, watery atmosphere. Gels and color kinetics accent the predominantly white fixturing with glowing blue lighting. A proprietary custom concrete finish completes the counter tops.

This unique combination of fixturing materials and lighting places the focus on the merchandise and helped this store lead its chain in sales volume one month after opening.

Jose Cuervo Tequileria: Snake Tables
Phoenix Sky Harbor International Airport, Phoenix
Design AAD, Scottsdale, Ariz.
Fixtures National Mallfront & Design , Phoenix, Ariz.

Skechers USA: Game Station
Universal City Walk, Universal City, Calif.
Design Maine Productions Inc., Marina del Rey, Calif.
Fixtures Premier Displays & Exhibits, Cypress, Calif.
Retailer Skechers USA, Manhattan Beach, Calif.

Skechers USA: Illuminated Cash & Wrap
Universal City Walk, Universal City, Calif.
Design Maine Productions Inc., Marina del Rey, Calif.
Fixtures Premier Displays & Exhibits, Cypress, Calif.
Retailer Skechers USA, Manhattan Beach, Calif.

The SUE Store: Archaelogical Dig Structural Frame
The Field Museum of Chicago, Chicago
Design Charles Sparks & Co., Westchester, Ill.
Fixtures MFI, Winterset, Iowa
Retailer The Field Museum, Chicago

In conjunction with the launch of an exhibit of the largest and most complete Tyrannosaurus Rex ever discovered (named Sue for its discoverer, Sue Hendrickson) the Field Museum wanted a unique setting for a variety of dinosaur-inspired and Sue-branded merchandise. The display is located at the conclusion of the dinosaur exhibit and is only 850 sq. ft.

Inspired by the materials and techniques found on an archaeological site, the designers created a merchandising framework that would accommodate peak traffic flow directly from the exhibit without creating a bottleneck. The framework, a fixture unto itself, and the walls of the store are fabricated out of extruded aluminum rails. The rails provide a structural framing system for the exterior walls of the store and an open grid ceiling to mount lighting, graphic panels, and an abstract mobile of dinosaur bones overhead. Merchandise panels are shelved or hung on metal grid backs for versatility.

This cashwrap is intended as the final destination of the retail experience. The open counter system (modules vs. full counter) allows employees to access the customer for greater ease of service.

The materials used for this fixture are complementary to the entire store design. Steel is an extremely durable finish and is used throughout the entire interior palette of UPS. Sprayed with clear coat, this is a distinguishing material. Plastic corrugated roofing material, backed with a solid warm tone, is used for its suggestive relationship to the typical corrugated cardboard packing. It adds soft curves into the space to balance the hard-edged metal components. As a softening effect, the entire front edge of this fixture is curved to allow the customer to remain close to the sales associate.