The Eagle Creek Travel Shops are a nationwide
vendor shop rollout for a broad range of products
for the traveler—soft luggage, travel accessories,
pack-it components, and daypacks. All pieces are
designed to be used together to comprise a complete
luggage system.
The fixture design reflects the product’s
core features—lightness, efficiency, and
organization. The curved support used throughout
evokes a wing or travel imagery.
Graphics are used effectively to guide the consumer
from fixture to fixture to educate and inform
on the features of the Eagle Creek system. Working
with shops ranging in size from 200 to 400 sq.
ft. in a classification that traditionally tends
to be cramped and over-assorted, the designers
created a system that was organized and easy to
shop, yet dense and efficient. The entire system
is laid out on a grid that matches the sizes of
key merchandise components, thereby creating an
extremely flexible system that can be configured
to almost any merchandise assortment. The entire
program of wall and floor units uses interchangeable,
modular components.
The core benefit of this program is consumer
education. The consumer is exposed to a vast array
of travel products in “bite-sized”
product groupings. A demonstration station provides
space for customers to pick out a bag and try
the various packing elements to see how they integrate.
Slotted panels allow information and demonstration
areas to be placed virtually anywhere in the space.
The wall system is designed to be completely
modular in 48-in.-wide sectors. Each unit is self-contained
with a base, side panels, and overhead graphics
with lighting on the backside of each graphic
to spotlight products. The steel base frame is
covered with slotted birch panels in a natural
finish that float in front of the frame. Shelving
and slot hardware can be arranged to display any
assortment of product in any combination of sizes.
The wall is dense and can support higher dollars
per square foot than typical in this part of the
store. The panels, hardware, shelves, and graphics
are all common sizes to the rest of the program,
reducing overall manufacturing cost and easing
assembly.
The visual impact of the shop makes a powerful
brand statement and identifies the space as a
“Travel Solution” destination.
Material and form choices emphasize the light
and efficient aspects of the product. Natural
wood and bright finish metal reflect an honest
and purposeful expression of utility and beauty.
|
,
Hamilton, Ohio
