Woolrich
Outlet Village Plus, North Conway, N.H. Design
Horst Design International Inc., Cold Spring Harbor,
N.Y. FixturesFleetwood
Industries Inc.,
Reading, Pa. Retailer Woolrich Inc., Woolrich,
Pa.
In its 4,900-sq.-ft. prototype design
for a new outlet shopping center, Woolrich wowed
the judges by creating an exciting sales environment
for outdoor merchandise on a low construction budget.
Natural, raw materials were used to convey the outdoor
theme. Clean lines and large, bold graphics were
incorporated to reflect the fashion mood of the
young shopper targeted by the retailer. Woolrich’s
brand colors and historically famous fabric patterns
were introduced subliminally to promote the history
and philosophy of the brand for the older customer
base.
,
Reading, Pa. 
