Vice President, Strategic Development
Design Fabrications (D|Fab)

Fresh out of high school and facing college, Tony Camilletti discovered a passion creating promotional displays and window presentations for a local department store in suburban Detroit. It stirred and satisfied his artistic talents, and he never looked back. He went on to develop his visual skills creating displays for numerous fashion store chains and specialty boutiques throughout the Midwest, achieving visual director status before he was 22. At the age of 25, he chose to leave the stores briefly to explore the world of retail advertising and marketing. He accepted the role of account executive with the D’Arcy Benton & Bowles agency, working on the national AT&T PhoneCenter account. There, he learned the value of consistent communication within a multifaceted conglomerate and giving clear direction to a large chain of stores. The experience proved invaluable.
 
Camilletti went on to consult in areas of strategic marketing and visual design with a variety of specialty retail organizations until he found an opportunity to blend his many experiences and grow with JGA, a retail design and strategy firm. During his 17 years at JGA, he rose to senior vice president and was involved with such clients as Audi, American Greetings, NBC, Franklin Mint, GNC, The Henry Ford, La-Z-Boy, Hot Topic, Meijer, Kmart, Future Shop and Bealls.
 
Since joining Design Fabrications (D|Fab) as vice president in 2004, Camilletti has helped steer the firm into new areas of niche retailing – providing award-winning design services, décor fabrication, and successful turnkey projects for retailers such as Kroger, Greyhound, Sears, BI-LO, CompUSA, La-Z-Boy, and Giant Eagle.
 
Named one of the Most Influential Designers by DDI magazine, Camilletti has been a member of the Institute of Store Planners and has served on the DDI Editorial Advisory Board. He is a contributor to many industry trade magazines and a frequent speaker at SPECS, GlobalShop, the NRF Convention and Expo, the International Retail Design Conference, and other industry conferences.