 Design
Director and Principal
Gensler
A principal at Gensler, Ted Jacobs has 20 years of design and brand development experience. As a design director in Gensler’s Retail Practice area, he leads an interdisciplinary design team focusing on the development of integrated environments and strategic brand positioning for Gensler’s retail and corporate clients. Ted's career reflects strengths in his understanding and ability to approach design holistically through environmental, architectural, product, retail, and graphic design.
Prior to joining Gensler, Ted served as global creative director for Starbucks
Coffee Co., where he led a large creative team focusing on the evolution of the Starbucks brand through new retail concepts and extensive communications platforms. Ted and his team developed design concepts focusing on the evolution of existing stores, new retail prototypes, and aspects of in-store communications and initiatives.
Ted's background includes seven years as retail creative director at Nike in Beaverton, Ore. There, he was involved in the direction of a multiskilled design group in the evolution and development of Nike’s diverse retail venues and channels, including the flagship NikeTowns and stores, vendor shop programs, and large-scale branded events and exhibits. |
