President and CEO
Charles Sparks + Co.

As CEO, president, and corporate creative director of the firm, Sparks guides the creative team of professionals. His influence is recognized throughout all of the firm’s projects, and his work is recognized for design excellence, receiving more than 40 national and international design awards. His design background of 37 years spans consumer products, architecture and interior design, and branding. He was inducted into the Retail Legion of Honor for Lifetime Achievement in January 2008 by the Retail Design Institute (formerly known as the Institute of Store Planners).

Sparks has designed for a diverse range of businesses, and his design experience has moved beyond traditional retail stores. Many recognized museums and cultural institutions have sought his advice on integrating retail activity as a way to enhance their mission and their outreach.

His work is represented throughout North America and in the U.K., Australia, New Zealand, Hawaii, and Malaysia. Sparks’ approach to the integration of the disciplines of architecture, lighting, and what he calls “crafting the dynamic environment” has resulted in places where people are inspired to emotionally engage with brands, products, art, artifacts, and services. His work is frequently published in national and international trade periodicals in the retail design field.

Sparks is a professional member of the Retail Design Institute, the Museum Store Association, the International Council of Shopping Centers, the International Interior Design Association, and the American Institute of Architects. He serves on the DDI Magazine Editorial Advisory Board. He holds a bachelor of fine arts degree in environmental design from the Art Institute of Chicago.