Creative Director of Graphics and Visual Presentation
Shopko
As creative director of graphics and visual presentation with Shopko, Bill Zuercher is responsible for the in-store visual experience through brand-right graphic support, flagship development, and corporate, through to the store communication and training. With two new store concepts in six new stores, Zuercher has implemented the new Shopko brand identity to a remodel strategy in 136 existing locations.
Zuercher began his visual career in the early 1980s by developing creative concepts and installing the windows for Filene’s corporate headquarters in Boston. He has enjoyed over 25 years experience in visual presentation, including 10 years as the regional visual director for the Colorado market for Macy’s and Foley’s.
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