Senior Vice President, Creative Director, Global Licensing
Playboy Enterprises Inc.

Spearheading the global creative design for consumer products in Playboy Enterprises Inc.’s Product Licensing division, Aaron Duncan influences the categories of fashion, accessories, lifestyle, retail design and creative, and entertainment. Supervising seven designers, Duncan works with PEI’s international publishing and online partners to develop creative strategies that augment the company’s global reach and positioning.

Since joining Playboy in 1998, Duncan has managed design for all branded products and has been instrumental in repositioning the consumer products retail program. He has worked to grow the Licensing Group’s product categories and to develop unique products for PlayboyStore.com. He has spearheaded all creative components for store design for the first freestanding store in the U.S., the award-winning Playboy Concept Boutique in Las Vegas, as well as for stores in Melbourne, Hong Kong, Kuala Lumpur, Bangkok, Auckland, and London. His creative design also includes the Palms Casino Resort in Las Vegas, a Playboy entertainment destination with a high-end retail shop, nightclub, boutique casino and lounge, and sky villa. His future design efforts will include a Playboy Mansion in Macao's Cotai strip—a 40,000-sq.-ft. entertainment, gaming, and resort complex to open in late 2009 with a fashion boutique, nightlife, dining and entertainment venues, and a Hugh M. Hefner Villa.

Duncan leverages his international experience from Hong Kong’s G2000 Apparel Ltd., where he served as design manager for U2 Menswear, revamping the U2 brand in 180 stores throughout Asia with more fashionable product packaging and branding. He also has worked as a designer for J. Crew.

While earning his associate’s degree at New York’s Fashion Institute of Technology (FIT) in 1994, Duncan received the Chairman’s Award for outstanding menswear design and the Educational Foundation for the Fashion Industries’ “Best of Show” award. The Glasgow native earned a Bachelor of Business Administration degree from the University of Miami in 1988. He sits on the editorial advisory board of VM+SD magazine.